POS (Point of Sale) or POP (Point of Purchase) Packaging is used by the retail sector to display multiple products in-store to consumers in an aesthetic and appealing manner.
A well designed POS Display Packaging Design can support a consumer’s purchase decision because the packaging can be creative and feature key selling points about the displayed products' features.
POS packaging can range from: counter-top displays; large floor free-standing units; even leaflet dispensers and charity box displays – all of which can be boldly designed and strategically placed to increase sales support to achieve retail sales targets.
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